TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV